A fully-featured school management system developed by Roaa Tech.


Roaa Tech


June, 2022

  • Lead Generation
  • LinkedIn Outreach
  • Social Media Strategy
  • SEO Planning
  • SEO Content Writing 
  • Email Marketing


SHAMS School Management System, developed by Roaa Tech, faced the challenge of increasing its visibility and engagement within the educational sector. Despite its innovative solutions designed to streamline school management processes, SHAMS needed to elevate its online presence and demonstrate its value to educational institutions in a competitive EdTech market.



Through the implementation of a comprehensive digital marketing strategy, including a robust social media plan, targeted email marketing campaigns, and thematic blogs, significant strides were made in addressing this challenge.

Content Leadership

Produced insightful blogs that established SHAMS as an EdTech thought leader, improving search engine rankings and website traffic.

SEO Content Creation

Developing and overseeing SEO activities and blog content creation according to the above diagram, ensuring its alignment with SEO best practices and it includes relative keywords

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Distance Learning

LinkedIn Outreach (Manual & Automated)

Developing outreach strategies using LinkedIn Sales Navigator, and Dripify to generate leads for the sales team to contact.

Social Media